Why Advertise With Hotlanta?
Hotlanta is instantly recognizable as an established leader in the Atlanta Nightlife Community and currently has a membership base of 45,580 adults. Our member demographics are primarily made up of 25 to 55 year old upscale adults who enjoy the nightlife of Atlanta. They have a median income of $62,000 and have disposable income that they are willing to spend regularly in the pursuit of their nightlife fun. Because we cater to the interests both men and women, our membership is made up of 53% men and 47% women.

In the last six months of 2008, the Hotlanta website had 96,726 visits, 379,125 page views with an average time on site of 5 minutes. On average, we generated over 644,000 banner impressions each month. Our incoming traffic is split fairly evenly with 37% coming from search engines, 33.7% coming from direct traffic, and 29.3% coming from referring websites. What this means is that we'll be where your customers are when they go to find local nightlife businesses like yours.

As most that use the Internet are well aware, more and more businesses are finding that Internet Marketing is a very effective way to increase business and reach new customers. In fact, U.S. Internet advertising increased by 25% in 2007 to a record $21 billion. Even in a tough economy, in the first six months of 2008, Internet advertising revenues had already reached a record $11.5 billion. It's expected to grow to over $55 billion by 2014. (Click here for details.) The secret to success in Internet advertising is the same as with other forms of advertising -- advertise where your customers are and do it continually.

Convention and Trade Show Visitors
In addition to local residents, we also attract a large number of business professionals who are visiting Atlanta for conventions and trade shows. One of the big reasons that Hotlanta is such a popular site for out of town travelers and Atlanta convention goers is because the word "Hotlanta" is well known throughout the United States and even internationally. Hotlanta is recognizable primarily because it's been in common usage since the 1970's. In addition, convention and travel promoters have been marketing "Hotlanta" into national and international markets for well over 30 years. While many other nicknames and slogans for Atlanta have come and gone, the term Hotlanta remains popular and well known. After all, when it comes to sizzling hot nightlife, Atlanta really does earn the nickname "Hotlanta".

Whether your customers are upscale local adults who enjoy the nightlife of Atlanta or out-of-town convention visitors looking for fun in the city, advertising on Hotlanta will provide a strong marketing engine for driving customers to your business.

Four Benefits of Internet Advertising Campaigns

1. Internet advertising stretches your advertising budget. Typically, banner ads cost less to design and run than other forms of direct advertising, including radio, TV, newspaper ads, and direct mail. In addition, they often attract a more precise audience as compared to traditional marketing methods.
2. Banner ads strategically expose your website or company name right where you want it. New web sites can send more traffic to their web sites through strategic placement of banner ads on sites that are in line with what they offer. For example, a home entertainment vendor can place ads on electronics sites, or an office supply retail store can advertise on business related web sites, or a restaurant or nightclub can advertise on nightlife related sites like Hotlanta.com. Internet banner advertising has an edge over announcement placements in traditional newspaper print, television ads, and direct mail - they give internet users instant gratification by giving them the ability to immediately "click through" to your website to learn more about your business.
3. Targeted banner advertising generates highly qualified sales leads. If an individual clicks on your banner ad, there is a strong chance that he or she will be interested in what it is that you are offering. As a result, you get access to highly targeted sales leads.
4. Internet advertising campaigns establish your name or brand. By using a similar look and feel for your banners that you use for your other business related materials, you can utilize these ads to reinforce the image of your company to prospective customers. Even if the prospect doesn't click on your banner ad, they are still exposed to your company logo, announcement, and company image. Constant reinforcement of applying company trademarks, colors and product names in your banners will reinforce your brand and remain in your viewers' minds.

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